Your specialist for wholesale customer needs for detergents and dishwashing detergents, cleaners, hygiene and drugstore items

Well positioned nationally and internationally

As one of the world’s leading producers of care and hygiene products, Anvertex Products-GmbH today looks back on a dynamic and at the same time successful history.

Founded in Germany more than three decades ago, the company started with activities in the textile sector. We also built our know-how on our trading structures. As a result, we now have a sales network that includes 46 countries, some of which we are represented with our own branches or sales companies.
At the same time, we have expanded our offer extensively over the years, which is why we are currently active in three business areas: fashion, real estate and home care. The latter has become our main focus and is today made up of an impressively large range of washing and cleaning agents.

Successful customers - Our Purpose

Was wir unter Erfolg verstehen? Diese Frage beantworten wir gerne einfach: unser Handeln zielt immer darauf ab, unseren Kunden die besten Leistungen zu den jeweils besten Konditionen anzubieten.
Im Vordergrund steht also der Erfolg unserer Kunden, denn sind diese erfolgreich, sind wir es auch. Als Resultat schenkt uns heute eine Vielzahl von nationalen wie internationalen Großkunden das Vertrauen.


Our way of working is aim-oriented.

In detail, we work with our customers to develop strategies that, in addition to maximum sales, also enable the corresponding products to be launched on the market in the best possible way. We take all aspects into account, including the culture and the technical infrastructure of the respective target markets. In addition, our experienced employees bring their extensive know-how and language skills to the table.

Our visions - our values.

First: we are reliable and if not reliable. Second: we keep our promises and always rely on continuous cooperation with our customers. And thirdly, by constantly and sustainably investing our offer and services, we increase the economic success of our customers. In short, we always strive for a partnership-based and long-term WIN-WIN situation. In this sense, we look forward to business partners who share our values ​​and appreciate us as their long-term partner.

In detail, we offer a wide range of products in Germany and we work successfully with well-known major customers such as drugstore discounters, especially in the long term. In addition, we offer international customers the opportunity to exclusively assign up to three of our own brands to them. In this way, these brands may be sold alone without further competitors in the respective destination. Ultimately, this strategy is one of our principles of success, which we also guarantee by contract.

Our product range is characterized by quality and variety. In this way we enable our customers to individually put together their respective ranges, which we can guarantee with a subsequent delivery time and with a fixed price for at least two years. Ultimately, our wide range of products and fast delivery guarantee the success of both our customers and ours.

Our strategy is fundamentally based on the diversity and strength of our offer. That is why we generally do not offer our customers a product, but rather the selection and combination of different products from the fields of detergents, hygiene, cleaning, cosmetics, textiles or technology. Here they can put together their respective range individually and thus react optimally to the situation of their target markets.

In addition to the quality of our products, our optimal price-performance ratio, and the convincing packaging design, this variety of products and flexibility makes us a globally unique provider. And one more thing: we always look ahead and watch the international markets – for example, to react to new trends at an early stage. In this respect, we also develop new products together with our cooperation partners and also take care of environmental protection.