Your specialist for wholesale customer needs for detergents and dishwashing detergents, cleaners, hygiene and drugstore items.

Well positioned nationally and internationally

As one of the world’s leading producers of care and hygiene products, Anvertex Products-GmbH today looks back on a dynamic and at the same time successful history.
Founded in Germany more than three decades ago, the company started with activities in the textile sector. We also built our know-how on our trading structures. As a result, we now have a sales network that includes 46 countries, some of which we are represented with our own branches or sales companies.
At the same time, we have expanded our offer extensively over the years, which is why we are currently active in three business areas: fashion, real estate and home care. The latter has become our main focus and is today made up of an impressively large range of washing and cleaning agents.

Our aim - successful customers

What do we mean by success? We are happy to answer this question simply: our actions are always aimed at offering our customers the best services at the best conditions.
So the focus is on the success of our customers, because if they are successful, so are we. As a result, a large number of national and international major customers today place their trust in us.

Our way of working is performance-oriented

In detail, we work with our customers to develop strategies that, in addition to maximum sales, also enable the corresponding products to be launched on the market in the best possible way. We take all aspects into account, including the culture and the technical infrastructure of the respective target markets. In addition, our experienced employees bring their extensive know-how and language skills to the table.

Our visions - our values.

First: we are reliable and if not reliable. Second: we keep our promises and always rely on continuous cooperation with our customers. And thirdly, by constantly and sustainably investing our offer and services, we increase the economic success of our customers. In short, we always strive for a partnership-based and long-term WIN-WIN situation. In this sense, we look forward to business partners who share our values and appreciate us as their long-term partner.

In detail, we offer a wide range of products in Germany and we work successfully with well-known major customers such as drugstore discounters, especially in the long term. In addition, we offer international customers the opportunity to exclusively assign up to three of our own brands to them. In this way, these brands may be sold alone without further competitors in the respective destination. Ultimately, this strategy is one of our principles of success, which we also guarantee by contract.

Our Mission

Our product range is characterized by quality and variety. In this way we enable our customers to individually put together their respective ranges, which we can guarantee with a subsequent delivery time and with a fixed price for at least two years. Ultimately, our wide range of products and fast delivery guarantee the success of both our customers and ours.

Our strategy - our strength

Our strategy is fundamentally based on the diversity and strength of our offer. Therefore, we generally do not offer our customers a product, but rather the selection and combination of different products from the areas of detergents, hygiene, cleaning, cosmetics, textiles or technology. Here they can put together their respective range individually and thus react optimally to the situation of their target markets.

In addition to the quality of our products, our optimal price-performance ratio, and the convincing packaging design, this variety of products and flexibility makes us a globally unique provider. And one more thing: we always look ahead and watch the international markets – for example, to react to new trends at an early stage. In this respect, we also develop new products together with our cooperation partners and also take care of environmental protection.